Business Offer

As part of the Connecting East Lancashire project, a number of key businesses have been targeted through a variety of initiatives to promote and enable active travel, addressing the issues of physical inactivity and barriers to sustainable transport.

 

How to get involved

Any business can create a travel plan.  By creating a package of measures for the business, you can encourage your employees to use alternatives to single occupancy car use.  A travel plan can offer you real benefits, not only for your business but for your employees.  Here we have given you a step-by-step guide to creating a Travel Plan


Senior Support

Essential you have senior support and commitment to a Travel Plan.  Decisions will need to be made to authorise schemes and initiatives.  Senior support will ensure the travel plan is implemented successfully

 

Secure Resources

Dedicated employees are required for successful travel plans.  The co-ordinator will help implement and manage the plan, introduce new initiatives, promoting them internally.  They would also monitor the plan identifying success and its effectiveness.  A steering group could be set up to gain wider views and assistance from your business


Site Audit

A site audit will assess how your site currently stands, what if anything is in place.  Parking and congestion problems will need to be monitored to assess the current situation.  Simple changes can be identified from this initial site audit.

Set Goals

What do you want to achieve?  Set out clear objectives that are both challenging and realistic.  Objectives will be the basis of the Travel Plan. Measures implemented should reflect the objectives.  Using your survey results can help you set targets for example increase car sharing by 10%.

 

Schemes and Initiatives

Based on the results from the site audit and survey you can implement a range of schemes from marketing campaigns to large scale initiatives.  These measures will be the key element of the Travel Plan.  Initiatives could be based around

  • Reduce then need to travel – introducing teleconferencing and videoconferencing
  • Increasing the use of public transport for example, subsidised travel

 

Study, Monitor and Review

This is important as you can assess if you have met your targets or changed staff travel patterns.  It is important to establish if the plan has been successful and what needs further development.  A travel plan should be reviewed annually.

 

For help or more information please contact Melanie on (01254) 585687

 

 Melanie Taylor Work Place Travel Planning Co-Ordinator

Melanie Taylor Transport Planner

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