Ben, 49, is feeling the health and lifestyle benefits of regularly cycling to and from work.
The married father-of-two works as a Corporate Services Manager for Blackburn with Darwen Council and cycles regularly from his home out of town into Blackburn.
Apart from the benefits of avoiding the morning rush hour traffic and saving time, Ben says the regular exercise leaves him feeling fitter and healthier.
He said: “Cycling is healthy, cheap, sustainable and can be much quicker than the car.
“It also saves me money on petrol each week.
“There are obvious health benefits and although I have quite a long journey to and from work it doesn’t take any longer by bike because of the traffic congestion when you are in the car and it can be quicker. It’s a great option for getting to and from work, especially in the summer.
“It helps to keep me fit and I always feel so much better when I’ve cycled.”
Ben has appeared as a model and a real-life example in a new advertising campaign to promote cycling. It is being delivered by the Council’s Connect project to help promote sustainable transport.
The campaign has been brought to life and printed onto giant bus shelter posters across the borough.
Blackburn with Darwen Council’s Connect project was set up to promote and encourage sustainable transport in the borough. It aims to help reduce congestion on the borough’s roads. It works alongside six main employers including, Royal Blackburn Hospital, Blackburn with Darwen Council, Capita, Barbara Castle Way Health Centre, Evolution Park and Blackburn College.